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Who are Bettersafe International?


Bettersafe International do not have customers, we have Partners. By developing relationships with like-minded companies we can build a route to market that encompasses all our other values and works to increase the safety levels at every level of the fall protection industry.


We don’t treat people differently based on the size of their company, their title or their spend.


We nurture relationships, develop partnerships and create friendships.


Who are we?

We are specialists in Working at Height. Nothing else. No dilution, no separation, no compromise.

With over 40 years of experience within our walls we offer our partners high quality, industry leading Fall Protection Equipment and unique solutions. Couple this with extensive training courses, exceptional quotation and technical support, and a very rapid response to required solutions, you have a winning formula to partner with.

We have worked alongside some of the leading companies in the construction industry, with installations of our products being in some of the most prestigious of locations, such as football stadiums, airports and Government buildings across the globe.

We have key installations in Germany, Netherlands, Belgium, France, United Kingdom, Spain, Australia, United States, Canada, Norway, Sweden, Denmark, Eire, Italy.

What do we do?

Fall Protection. It’s what we do at Bettersafe International. It’s how we do it that is different.

Unlike the majority of suppliers our single focus is ensuring that you get the product you need when you need it. This is done through large stocks and an open ear. We are relaxed and responsive, we always answer our phones and we are always willing to assist in whatever means we can.

For far too long product developers have been listening to the market through the ears of manufacturers. The voices of the users, the installers, the safety managers and building owners seem to have been lost in the wind.

Bettersafe International are doing things differently. We are listening.

We work alongside development partners to ensure that the products we deliver you are already field tested and designed for the market into which they are being placed. We offer a product developed for the market into which is to be used, and we price it to win. Simple as that.

What are we looking for in partners?

We don’t want “just another client”. We are always on the look out for those people and companies in the industry who are of a like mind and disillusioned with their current supplier. People who are looking for something a little different.

People like you.

If you are reading this then you are at least a little interested in something new, something different. You are already looking with at least one eye at what is happening and possibly looking to join a network of companies who want to change the face of fall protection for the better.

Core Principles


At Bettersafe International we have a set of core principles that drive every decision we take.


We believe in openness above all else. We are honest to a fault to ensure that all our clients are given the exact information they require to ensure that the safety of workers is a priority, that businesses can plan actions to ensure that the work they need to carry out with our equipment is done so in such a way that no-one is ever placed in a position where safety is a question.

Our honesty drives our interactions with our dealers, with our suppliers and with the users of our products. The direct approach we use ensures that the products we supply, the service we provide and the staff we employ are the best in the market, and time scales for development or solutions are the shortest possible.

Safety First

Working at Heights is dangerous. Our belief that Safety First is the best policy underlines everything else we do. The products we sell, the training we provide and the markets we target.

It is the reason we are here. We target market sectors that have issues with height safety, whether it is through lack of suitable equipment or a historic culture of difficulty in compliance. We work to develop equipment that will either plug the gap in the market, or we develop or re-develop products to be the simplest to use to aid compliance.


Whether it is our staff, directors, agents or dealers, the requirement for the right people remains the same.

People work with people, not businesses. Trust is key and we strive to ensure that everyone throughout the chain from Bettersafe International to the User has the same core beliefs as us. The urge to provide a safe and fast solution to the client.

Nothing compromises our push for Safety First, and it is this value coupled with honesty that we push with all our people in order to make them the most trust-worthy in the industry.

Drive for Excellence

We strive for Excellence In Everything we do…  and we do this for you.

The Best Product

We aim to provide the market with the most innovative safety solutions to niche markets, products that can be used and installed easier and with more confidence, and an overriding quality in service.

The Best Service

Service is important to everyone. What we aim to do is provide a bespoke version of customer service to each and every customer to ensure they receive the service they want, not what we think they should have.

Direct Market Development

We work with development partners to ensure that the products we supply are already field tested and designed for the market into which they are being placed before they are launched.  This means that the product you buy and use is the most effective it can be for you.

On-Going Development

To extend our product range and to increase safety in the market place we work closely with installers and users to develop and redevelop our product range.

Market Drivers

The fall protection market has several base drivers.  Some are what you would expect, such as legislation and price.  And then there is the correct way of doing it.

How the rest of the market has done it

Market was primarly driven by legislation

The height safety market is primarily driven by the ever-increasing development of legislation, but more so in recent years the legislation has struggled to keep up with industry changes, and it is here that Bettersafe International excels.

The largest markets for fall protection manufacturers are the construction and industrial maintenance sectors. Bettersafe International have developed products with market assisted design elements to ensure they are the best available.

We have also focused our efforts on providing solutions to niche markets such as transportation. This has led to the development of new products such as the T-Line but has also led us to poorly serviced markets such as crane access, where the TRAM Safety System has been widely deployed.

Once we had established ourselves within the key and niche markets the driver became to improve the safety of standard user requirements, improve on standard market products and services to enhance the experience and safety of installers and users alike.

How Bettersafe International Differ

Bettersafe focus on new solutions

Throughout all of our developments we have thought primarily of the safety of the user, but to the same extent we have looked at who our customers are.  Through this we have developed a technique of product development that is only talked about within other companies. Market Led rather than Manufacturer Led Development.

We work with industry sectors, with safety system installers, fall protection specialists and end users to develop the product for the market into which we are wanting to place it.  There is no special formula here, we just listen to your needs, and those of all the companies we work with to make our products the best they can be for the people who will be using them. You and your customers.

Other companies in the market lead with an end user approach, selling for specification to the user and driving business back to their distribution arm.  This adds cost to the process that is an unnecessary burden on the fall protection installer market.  We do it differently, our product is designed so that the additional level in the sales process is not needed.  It works for the user as well as it works for the installer, and as such the cost of installation is lower, and therefore the cost to the user is lower, and the specification of the product handles itself.